As the Latino population continues to grow, there is a need for culturally-specific programming. Implementing a promotora model at L.U.N.A. is an example of a community-based outreach strategy to reach the underserved and hard-to-reach areas within the Latino population through peer education. A promotora is a grassroots worker who provides basic education, guidance, and referral services in the community. After participating in a 60-hour training program (including 30 hours on domestic violence and sexual abuse), the newly recruited promotoras will receive ongoing support and continuing education. This program will engage women to participate in the community while developing leadership and management skills.
